Purposeful Partnerships Report (Page 3)

Paris 2024 Paralympics: Uniting Sport, Partnerships, and Purpose on a Global Stage

The 17th edition of the Paralympic Games, which concluded last week in Paris, was a celebration of athletic excellence and inclusion. Held from August 28 to September 8, the Games featured a record 185 National Paralympic Committees, with athletes competing in 22 sports across 18 venues. A total of 549

weeklyroundup

Salomon's 2023 Impact Report, Caribbean Paralympics Movement, and Bayern Munich Going Green

Welcome to this edition of the Purposeful Partnerships Report, the weekly newsletter highlighting purpose-driven partnerships in the sports industry. This week we look at Salomon's 2023 Impact Report, the push to promote paralympic sports in the Caribbean, and FC Bayern's sustainability efforts. Let’s dive in!

New Team Partnership Predictions

Predicting Ottawa Rapid FC Inaugural Season Partners

The Canadian women’s sports market is experiencing unprecedented growth. Following the remarkable inaugural season of the PWHL and the announcement of a WNBA expansion team in Toronto for 2026, the excitement continues to build with the introduction of the country’s first professional women’s soccer league. Two weeks

weeklyroundup

Nike, LEGO, E.l.f., and Bumble Lead the Way

In this issue, we’ll dive into Nike and Lego Group’s exciting new collaboration, E.l.f.'s latest partnership with the Billie Jean King Cup, and Bumble’s continued commitment to women’s sports through their partnership with the New York Liberty. Let’s get started!

Live Sport Events

Elevating Tennis with Purpose: Insights from the 2024 National Bank Open

I had the unique opportunity to get a behind-the-scenes look at this WTA 1000 Tournament and witness the purpose-driven activities that Tennis Canada and its partners worked on throughout the tournament.

weeklyroundup

LIV Golf's New Initiative, Columbus Blue Jackets' Equipment Program, and Bupa's Support for Para-Sports

This week, we look into LIV Golf new in season sustainability initiative, the Columbus Blue Jackets new equipment program, and how Australian brands are getting involved in grassroots para athletics.

Research Projects

How Relegation Effects Premier League Team Sponsorships and Purpose Driven Initiatives

The relegation system is a cornerstone of European football, structuring leagues to demote the worst-performing teams and promote the top performers from lower divisions. This model is followed by the Premier League and the entire English football pyramid. The relegation system has created historic moments and intense drama throughout the

weeklyroundup

Arizona Diamondbacks’ Reusable Cup Program, Fijian Women's Rugby Breakthrough, and MLS’s Jersey Collaboration

Welcome to the twelfth edition of the Purposeful Partnerships Report, the weekly newsletter highlighting purpose-driven partnerships in the sports industry. This week, we explore the Arizona Diamondbacks reusable cup program, Breaking barriers with Fijian Women's Rugby, and the MLS fresh take on defective jerseys. Let’s jump right

New Team Partnership Predictions

Halifax Tides FC: A New Frontier for Brands in Women's Sport

Introduction The Canadian women's sports market is growing at an unprecedented rate. Following an incredible inaugural PWHL season and the announcement of a WNBA expansion team in Toronto for 2026, the buzz has only intensified with the newest announcement of the first professional women's soccer league.

weeklyroundup

NASCAR’s EV Prototype, Wimbledon’s Green Legacy, and Real Betis's Eco-Friendly Partnership

Welcome to the ninth edition of the Purposeful Partnerships Report, the weekly newsletter highlighting purpose-driven partnerships in the sports industry. This week, we travel around the sporting world as we explore NASCAR’s EV prototype, Wimbledon’s Sustainability Efforts, and Real Betis’s new sustainable partner. Let’s dive in!

New Team Partnership Predictions

Predicting Utah Hockey Club's Year 1 Partners

The aim is to identify potential partners for the new team and determine which ones would be ideal for integrating purpose-driven partnerships during the team's historic inaugural season.

Research Projects

How the Toronto Blue Jays Can Elevate Their Community and CSR Sponsorships

In this edition, we look into the Major League Baseball (MLB) and the league-wide usage of Community and CSR sponsor assets with a focus on the Toronto Blue Jays and how they can get closer to the league average in this category. Let's dive in!

weeklyroundup

Sustainable Football, Empowering Athletes: Highlights from UEFA, CLIF BAR, and Paralympics Ireland

In this edition, we shine a spotlight on UEFA's ambitious sustainability plan for EURO 2024, CLIF BAR's Athlete Coalition program, and Paralympics Ireland research initiative aimed at enhancing environments for Para athletes and coaches. Let's dive in!

weeklyroundup

Highlights from the Paris Olympics, Athletics Kenya, and ICC

we focus on international sports as we explore the Paris 2024 Olympics Sustainability Plan, the unique collaboration between Athletics Kenya and the Swedish Athletics Association, and the extension of the partnership between the International Cricket Council and UNICEF. Let’s dive in!

Live Sport Events

Purposeful Partnerships Report: RBC Canadian Open Edition

I attended the RBC Canadian Open PGA tournament this past weekend where the best of world golf was on display. I was on the lookout for any purpose-led partnership. I found partnerships with WM , YETI , and FedEx that I wanted to dig deeper into so without further adieu let's get into it!

Live Sport Events

Purposeful Partnerships Report: Toronto FC Edition

I attended the Toronto FC game this past weekend which sadly ended in a 4-3 loss, but I was on the lookout for any purpose-led partnerships. I was able to find partnerships with BMO, GFL Environmental Inc., and One Tree Planted that I wanted to dig deeper into.

weeklyroundup

Amundi’s Golf Investment, Brentford FC’s Sustainability, and Fazer’s Paralympic Support

In this newsletter edition, we dive into Amundi’s investment in Women’s golf, the Premier League’s sustainability plan focusing on Brentford FC, and a bakeries partnership with the Finnish Paralympic Committee.

weeklyroundup

MLB x WM, DP World Tour’s Climate Action, and WNFC x Gridiron

This edition of the newsletter dives into the MLB’s partnership with Waste Management (WM), The DP World Tour’s unique way of engaging fans regarding carbon emissions, and the Women’s National Football Conference and Gridiron Football’s groundbreaking partnership.

weeklyroundup

EA Sports FC Futures, WNBA & New Balance Collaboration, and SailGP’s Impact League

Welcome to this edition of the Purposeful Partnerships Report, the weekly newsletter that highlights purpose-driven partnerships in the sports industry. This week, we explore the EA SPORTS FC Futures program, the collaboration between the WNBA (Women's National Basketball Association) and New Balance to grow the game, and SailGP&