Olympic golf goes mixed, Canada’s NSL kicks off, and the WNBA expands mentorship. purpose-driven partnerships shaping sports this spring.

In this edition, we explore how smaller federations and events are demonstrating that purpose-driven strategies can be transformative—benefiting both the environment and the community.

In this edition, we’re diving into Gotham FC’s record-breaking back-of-jersey sponsorship with Dove, the impact of the 2025 Invictus Games, and how the NHL’s 4 Nations Face-Off is giving back to local minor hockey associations.

It's a New Year but the same PPR. Welcome to the first 2025 edition of the Purposeful Partnerships Report, your go-to source for the latest insights on purpose-driven collaborations in the sports industry. This issue dives into SEPHORA’s exciting partnership with the groundbreaking Unrivaled Basketball

Welcome to the Christmas edition of the Purposeful Partnerships Report, your source for insights into purpose-driven partnerships in the sports industry. As we wrap up the year, we’re shining a spotlight on women’s sports. In this edition, we explore Netflix’s groundbreaking exclusive streaming rights for the

Welcome to this week’s edition of the Purposeful Partnerships Report, your go-to source for insights on purpose-driven partnerships in the sports industry. In this edition, we spotlight the Apple Vision Pro's Immersive Sports Apps, Prime Video and the NFL's Million Book Donation, and

Welcome to this week’s edition of the Purposeful Partnerships Report, your go-to source for insights on purpose-driven partnerships in the sports industry. In this edition, we’re highlighting the PWHL teams debut in NHL 25, Denmark’s collaborative approach to sustainable sporting events, and the exciting launch

Welcome to this week’s edition of the Purposeful Partnerships Report, your go-to newsletter for insights on purpose-driven partnerships in the sports industry. In this edition, we spotlight USA Hockey's new partnerships to support grassroots and women’s hockey, the Paris 2024 Games’ initiative to give

Welcome to this edition of the Purposeful Partnerships Report, your go-to source for the latest insights on purpose-driven collaborations in the sports industry. In this issue, we’ll explore Reddit’s new partnership with major U.S. sports leagues, efforts to safeguard the future of winter sports, and

Welcome to this edition of the Purposeful Partnerships Report, your weekly source for insights into purpose-driven collaborations within the sports industry. In this issue, we’ll dive into the NFL’s Crucial Catch initiative, the IOC Climate Action Awards, and the growing partnership network within Special Olympics. Let’s

Welcome to this edition of the Purposeful Partnerships Report, the weekly newsletter highlighting purpose-driven partnerships in the sports industry. This week we look at Salomon's 2023 Impact Report, the push to promote paralympic sports in the Caribbean, and FC Bayern's sustainability efforts. Let’s dive

In this issue, we’ll dive into Nike and Lego Group’s exciting new collaboration, E.l.f.'s latest partnership with the Billie Jean King Cup, and Bumble’s continued commitment to women’s sports through their partnership with the New York Liberty. Let’s get started!

This week, we look into LIV Golf new in season sustainability initiative, the Columbus Blue Jackets new equipment program, and how Australian brands are getting involved in grassroots para athletics.

Welcome to the twelfth edition of the Purposeful Partnerships Report, the weekly newsletter highlighting purpose-driven partnerships in the sports industry. This week, we explore the Arizona Diamondbacks reusable cup program, Breaking barriers with Fijian Women's Rugby, and the MLS fresh take on defective jerseys. Let’s jump

Welcome to the ninth edition of the Purposeful Partnerships Report, the weekly newsletter highlighting purpose-driven partnerships in the sports industry. This week, we travel around the sporting world as we explore NASCAR’s EV prototype, Wimbledon’s Sustainability Efforts, and Real Betis’s new sustainable partner. Let’s dive

In this edition, we shine a spotlight on UEFA's ambitious sustainability plan for EURO 2024, CLIF BAR's Athlete Coalition program, and Paralympics Ireland research initiative aimed at enhancing environments for Para athletes and coaches. Let's dive in!

we focus on international sports as we explore the Paris 2024 Olympics Sustainability Plan, the unique collaboration between Athletics Kenya and the Swedish Athletics Association, and the extension of the partnership between the International Cricket Council and UNICEF. Let’s dive in!

In this newsletter edition, we dive into Amundi’s investment in Women’s golf, the Premier League’s sustainability plan focusing on Brentford FC, and a bakeries partnership with the Finnish Paralympic Committee.

This edition of the newsletter dives into the MLB’s partnership with Waste Management (WM), The DP World Tour’s unique way of engaging fans regarding carbon emissions, and the Women’s National Football Conference and Gridiron Football’s groundbreaking partnership.

Welcome to this edition of the Purposeful Partnerships Report, the weekly newsletter that highlights purpose-driven partnerships in the sports industry. This week, we explore the EA SPORTS FC Futures program, the collaboration between the WNBA (Women's National Basketball Association) and New Balance to grow the game, and