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Graham Andersom

Graham Andersom

Just a guy who’s passionate about the business of sports, especially when it comes to partnerships. I write about what excites me in this space and hope you’ll enjoy following along!
03
Dec
Apple, Prime Video, and Movember are Driving Innovation, Community Impact, and Mental Health Advocacy

Apple, Prime Video, and Movember are Driving Innovation, Community Impact, and Mental Health Advocacy

Welcome to this week’s edition of the Purposeful Partnerships Report, your go-to source for insights on purpose-driven partnerships in
5 min read
26
Nov
Inside Halifax Tides FC: Exclusive Interviews on the Vision Behind Atlantic Canada’s First Professional Women’s Soccer Team

Inside Halifax Tides FC: Exclusive Interviews on the Vision Behind Atlantic Canada’s First Professional Women’s Soccer Team

Intro Halifax is preparing to make history with the launch of Halifax Tides FC, the city’s first professional women’
5 min read
19
Nov
PWHL in NHL 25, Denmark’s Sustainable Sports Events, and the Green Action League

PWHL in NHL 25, Denmark’s Sustainable Sports Events, and the Green Action League

Welcome to this week’s edition of the Purposeful Partnerships Report, your go-to source for insights on purpose-driven partnerships in
5 min read
12
Nov
USA Hockey, Yukon Sports, and Paris 2024 Driving Social Impact in Sports

USA Hockey, Yukon Sports, and Paris 2024 Driving Social Impact in Sports

Welcome to this week’s edition of the Purposeful Partnerships Report, your go-to newsletter for insights on purpose-driven partnerships in
4 min read
05
Nov
Game Day Partnerships and Purpose: Exploring The Michigan Fan Experience

Game Day Partnerships and Purpose: Exploring The Michigan Fan Experience

Introduction This past weekend, I attended a game at The Big House where the reigning national champion, Michigan Wolverines, hosted
4 min read
29
Oct
The 2024 World Series: A Stage for Sustainability, Community, and Inclusivity

The 2024 World Series: A Stage for Sustainability, Community, and Inclusivity

The pinnacle of the baseball world is on display as the New York Yankees and Los Angeles Dodgers face off
3 min read
22
Oct
The Future of Gaming: Sponsorship and Inclusivity at the Olympic Esports Games

The Future of Gaming: Sponsorship and Inclusivity at the Olympic Esports Games

Welcome to this edition of the Purposeful Partnerships Report, your weekly source for insights into purpose-driven collaborations within the sports
5 min read
15
Oct
Puck Drop on Purpose: Unveiling NHL Partnerships Driving Change

Puck Drop on Purpose: Unveiling NHL Partnerships Driving Change

The puck has officially dropped for the 2024-25 NHL season, and with it comes an exciting mix of purpose-driven partnerships
5 min read
08
Oct
Reddit's Big League Partnerships, Winter Sports in Peril, and SailGP's Sustainability Push

Reddit's Big League Partnerships, Winter Sports in Peril, and SailGP's Sustainability Push

Welcome to this edition of the Purposeful Partnerships Report, your go-to source for the latest insights on purpose-driven collaborations in
4 min read
01
Oct
NFL's Crucial Catch, IOC Climate Action Awards, and Special Olympics' Global Growth

NFL's Crucial Catch, IOC Climate Action Awards, and Special Olympics' Global Growth

Welcome to this edition of the Purposeful Partnerships Report, your weekly source for insights into purpose-driven collaborations within the sports
6 min read