Research Projects How Relegation Effects Premier League Team Sponsorships and Purpose Driven Initiatives The relegation system is a cornerstone of European football, structuring leagues to demote the worst-performing teams and promote the top performers from lower divisions. This model is followed by the Premier League and the entire English football pyramid. The relegation system has created historic moments and intense drama throughout the
weeklyroundup Arizona Diamondbacks’ Reusable Cup Program, Fijian Women's Rugby Breakthrough, and MLS’s Jersey Collaboration Welcome to the twelfth edition of the Purposeful Partnerships Report, the weekly newsletter highlighting purpose-driven partnerships in the sports industry. This week, we explore the Arizona Diamondbacks reusable cup program, Breaking barriers with Fijian Women's Rugby, and the MLS fresh take on defective jerseys. Let’s jump right
New Team Partnership Predictions Halifax Tides FC: A New Frontier for Brands in Women's Sport Introduction The Canadian women's sports market is growing at an unprecedented rate. Following an incredible inaugural PWHL season and the announcement of a WNBA expansion team in Toronto for 2026, the buzz has only intensified with the newest announcement of the first professional women's soccer league.
weeklyroundup NASCAR’s EV Prototype, Wimbledon’s Green Legacy, and Real Betis's Eco-Friendly Partnership Welcome to the ninth edition of the Purposeful Partnerships Report, the weekly newsletter highlighting purpose-driven partnerships in the sports industry. This week, we travel around the sporting world as we explore NASCAR’s EV prototype, Wimbledon’s Sustainability Efforts, and Real Betis’s new sustainable partner. Let’s dive in!
New Team Partnership Predictions Predicting Utah Hockey Club's Year 1 Partners The aim is to identify potential partners for the new team and determine which ones would be ideal for integrating purpose-driven partnerships during the team's historic inaugural season.
Research Projects How the Toronto Blue Jays Can Elevate Their Community and CSR Sponsorships In this edition, we look into the Major League Baseball (MLB) and the league-wide usage of Community and CSR sponsor assets with a focus on the Toronto Blue Jays and how they can get closer to the league average in this category. Let's dive in!
weeklyroundup Sustainable Football, Empowering Athletes: Highlights from UEFA, CLIF BAR, and Paralympics Ireland In this edition, we shine a spotlight on UEFA's ambitious sustainability plan for EURO 2024, CLIF BAR's Athlete Coalition program, and Paralympics Ireland research initiative aimed at enhancing environments for Para athletes and coaches. Let's dive in!
weeklyroundup Highlights from the Paris Olympics, Athletics Kenya, and ICC we focus on international sports as we explore the Paris 2024 Olympics Sustainability Plan, the unique collaboration between Athletics Kenya and the Swedish Athletics Association, and the extension of the partnership between the International Cricket Council and UNICEF. Let’s dive in!
Live Sport Events Purposeful Partnerships Report: RBC Canadian Open Edition I attended the RBC Canadian Open PGA tournament this past weekend where the best of world golf was on display. I was on the lookout for any purpose-led partnership. I found partnerships with WM , YETI , and FedEx that I wanted to dig deeper into so without further adieu let's get into it!
Live Sport Events Purposeful Partnerships Report: Toronto FC Edition I attended the Toronto FC game this past weekend which sadly ended in a 4-3 loss, but I was on the lookout for any purpose-led partnerships. I was able to find partnerships with BMO, GFL Environmental Inc., and One Tree Planted that I wanted to dig deeper into.
weeklyroundup Amundi’s Golf Investment, Brentford FC’s Sustainability, and Fazer’s Paralympic Support In this newsletter edition, we dive into Amundi’s investment in Women’s golf, the Premier League’s sustainability plan focusing on Brentford FC, and a bakeries partnership with the Finnish Paralympic Committee.
weeklyroundup MLB x WM, DP World Tour’s Climate Action, and WNFC x Gridiron This edition of the newsletter dives into the MLB’s partnership with Waste Management (WM), The DP World Tour’s unique way of engaging fans regarding carbon emissions, and the Women’s National Football Conference and Gridiron Football’s groundbreaking partnership.
weeklyroundup EA Sports FC Futures, WNBA & New Balance Collaboration, and SailGP’s Impact League Welcome to this edition of the Purposeful Partnerships Report, the weekly newsletter that highlights purpose-driven partnerships in the sports industry. This week, we explore the EA SPORTS FC Futures program, the collaboration between the WNBA (Women's National Basketball Association) and New Balance to grow the game, and SailGP&
