How MLS, Apple TV+, AFC Toronto, and EA SPORTS Are Shaping the Future of Soccer
In this edition, We explore the partnership between MLS and Apple TV. We also cover the release of the Northern Super League’s schedule and the highly anticipated AFC Toronto season opener. Plus, we’ll discuss EA FC Futures' collaboration with Bundesliga Common Ground.
Gotham FC x Dove, Invictus Games 2025, and NHL’s 4 Nations Face-Off Driving Impact
In this edition, we’re diving into Gotham FC’s record-breaking back-of-jersey sponsorship with Dove, the impact of the 2025 Invictus Games, and how the NHL’s 4 Nations Face-Off is giving back to local minor hockey associations.
Beyond the Game: How Super Bowl LIX Elevated Community, Sustainability, and Inclusion
Super Bowl LIX showcased impact beyond the game, highlighting sustainability, inclusion, and athlete storytelling.
Raptors Fan Day: A Slam Dunk for Fans of All Ages
This past Saturday, I attended the inaugural Raptors Fan Day at Scotiabank Arena. As always, I looked for unique partnership activations and purpose-driven collaborations at the game.
Celebrating Women's Sports at the PWHL Battle on Bay Street
This past Saturday, I attended the 2nd Battle on Bay Street at Scotiabank Arena, where the Toronto Sceptres hosted the
Breaking New Ground: The NFL’s Irish Expansion and Global Vision
With the NFL Playoffs in full swing and the Super Bowl quickly approaching The NFL is already planning their global
TGL Golf: Redefining the Game Through Innovation and Accessibility
Last Tuesday, the golf world witnessed a groundbreaking event with the launch of the TMRW Golf League (TGL), a revolutionary
Sephora, the NWSL, and LA Marathon: Kicking Off 2025 with Purposeful Sports Partnerships
It's a New Year but the same PPR. Welcome to the first 2025 edition of the Purposeful Partnerships
Netflix, Subway, and FIBA Lead the Charge for Women’s Sports and Equality
Welcome to the Christmas edition of the Purposeful Partnerships Report, your source for insights into purpose-driven partnerships in the sports
LEGO’s Purpose-Driven Strategy: Building a Brighter Future Through Play and Sports Partnerships
For over 90 years, the LEGO Group has been a symbol of creativity, fun, and quality, captivating the imaginations of
