Golf - Purposeful Partnerships Report

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Golf

A collection of 5 posts

How JJ Spaun and PUMA Turned Patience Into a Major Moment

How JJ Spaun and PUMA Turned Patience Into a Major Moment

This year’s U.S. Open delivered one of the most unexpected major wins in recent memory. I took a look at how JJ Spaun’s journey, and his early partnership with PUMA Golf, came together to create one of the most powerful stories in the sport.

Birdies, Brands, and Big Impact: Highlights from the RBC Canadian Open

Birdies, Brands, and Big Impact: Highlights from the RBC Canadian Open

The RBC Canadian Open blended world-class golf with purpose-driven activations, showcasing how sport can drive real community impact.

Beyond the Green Jacket: How The Masters is Building a Legacy of Impact

Beyond the Green Jacket: How The Masters is Building a Legacy of Impact

The Masters is blending tradition with purpose, using legacy, access, and community impact to redefine what a major tournament can be.

TGL Golf: Redefining the Game Through Innovation and Accessibility

Research Projects

TGL Golf: Redefining the Game Through Innovation and Accessibility

Last Tuesday, the golf world witnessed a groundbreaking event with the launch of the TMRW Golf League (TGL), a revolutionary hybrid golf league that combines the physical and virtual aspects of the sport. Held in a state-of-the-art venue in Palm Beach Gardens, the league debuted with top PGA talent competing

Purposeful Partnerships Report: RBC Canadian Open Edition

Live Sport Events

Purposeful Partnerships Report: RBC Canadian Open Edition

I attended the RBC Canadian Open PGA tournament this past weekend where the best of world golf was on display. I was on the lookout for any purpose-led partnership. I found partnerships with WM , YETI , and FedEx that I wanted to dig deeper into so without further adieu let's get into it!