soccer - Purposeful Partnerships Report

Sign in Subscribe

soccer

A collection of 7 posts

How USL Soccer is Changing the American Soccer Landscape

How USL Soccer is Changing the American Soccer Landscape

While the MLS dominates headlines, the USL is quietly reshaping U.S. soccer with community roots, promotion/relegation, and a bold vision for the future.

Liverpool FC: Dominating On the Pitch, Leading Off It

Liverpool FC: Dominating On the Pitch, Leading Off It

Liverpool FC is proving it’s more than a club—driving impact on and off the pitch through purpose, partnerships, and The Red Way.

Inside Halifax Tides FC: Exclusive Interviews on the Vision Behind Atlantic Canada’s First Professional Women’s Soccer Team

soccer Featured

Inside Halifax Tides FC: Exclusive Interviews on the Vision Behind Atlantic Canada’s First Professional Women’s Soccer Team

Intro Halifax is preparing to make history with the launch of Halifax Tides FC, the city’s first professional women’s soccer club. As part of the Northern Super League—a new six-team league bringing professional women’s soccer to Canada’s east coast—the Tides are generating excitement among

Predicting Ottawa Rapid FC Inaugural Season Partners

New Team Partnership Predictions

Predicting Ottawa Rapid FC Inaugural Season Partners

The Canadian women’s sports market is experiencing unprecedented growth. Following the remarkable inaugural season of the PWHL and the announcement of a WNBA expansion team in Toronto for 2026, the excitement continues to build with the introduction of the country’s first professional women’s soccer league. Two weeks

How Relegation Effects Premier League Team Sponsorships and Purpose Driven Initiatives

Research Projects

How Relegation Effects Premier League Team Sponsorships and Purpose Driven Initiatives

The relegation system is a cornerstone of European football, structuring leagues to demote the worst-performing teams and promote the top performers from lower divisions. This model is followed by the Premier League and the entire English football pyramid. The relegation system has created historic moments and intense drama throughout the

Halifax Tides FC: A New Frontier for Brands in Women's Sport

New Team Partnership Predictions

Halifax Tides FC: A New Frontier for Brands in Women's Sport

Introduction The Canadian women's sports market is growing at an unprecedented rate. Following an incredible inaugural PWHL season and the announcement of a WNBA expansion team in Toronto for 2026, the buzz has only intensified with the newest announcement of the first professional women's soccer league.

Purposeful Partnerships Report: Toronto FC Edition

Live Sport Events

Purposeful Partnerships Report: Toronto FC Edition

I attended the Toronto FC game this past weekend which sadly ended in a 4-3 loss, but I was on the lookout for any purpose-led partnerships. I was able to find partnerships with BMO, GFL Environmental Inc., and One Tree Planted that I wanted to dig deeper into.