Research Projects Featured Beyond the Game: How Super Bowl LIX Elevated Community, Sustainability, and Inclusion Super Bowl LIX showcased impact beyond the game, highlighting sustainability, inclusion, and athlete storytelling.
Research Projects Breaking New Ground: The NFL’s Irish Expansion and Global Vision With the NFL Playoffs in full swing and the Super Bowl quickly approaching The NFL is already planning their global plans for 2025. The NFL has slated eight international regular season games for the upcoming season and one is expected to take place in Ireland for the very first time.
Research Projects TGL Golf: Redefining the Game Through Innovation and Accessibility Last Tuesday, the golf world witnessed a groundbreaking event with the launch of the TMRW Golf League (TGL), a revolutionary hybrid golf league that combines the physical and virtual aspects of the sport. Held in a state-of-the-art venue in Palm Beach Gardens, the league debuted with top PGA talent competing
Research Projects How Relegation Effects Premier League Team Sponsorships and Purpose Driven Initiatives The relegation system is a cornerstone of European football, structuring leagues to demote the worst-performing teams and promote the top performers from lower divisions. This model is followed by the Premier League and the entire English football pyramid. The relegation system has created historic moments and intense drama throughout the
Research Projects How the Toronto Blue Jays Can Elevate Their Community and CSR Sponsorships In this edition, we look into the Major League Baseball (MLB) and the league-wide usage of Community and CSR sponsor assets with a focus on the Toronto Blue Jays and how they can get closer to the league average in this category. Let's dive in!
