Purposeful Partnerships Report
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basketball

A collection of 3 posts
How the NBA Is Using Tech and Purpose to Drive Change
basketball Featured

How the NBA Is Using Tech and Purpose to Drive Change

The NBA is using tech, partnerships, and purpose-driven programs to create real change off the court, from health to sustainability.
13 May 2025 4 min read
Beyond the Buzzer: Purpose-Driven Partnerships Making a Lasting Impact During March Madness
basketball

Beyond the Buzzer: Purpose-Driven Partnerships Making a Lasting Impact During March Madness

March Madness fuels impactful partnerships, with Adidas empowering athletes, Aflac and TOGETHXR boosting women’s basketball, and Dove supporting Legacy Projects.
25 Mar 2025 5 min read
Raptors Fan Day: A Slam Dunk for Fans of All Ages
Live Sport Events

Raptors Fan Day: A Slam Dunk for Fans of All Ages

This past Saturday, I attended the inaugural Raptors Fan Day at Scotiabank Arena. As always, I looked for unique partnership activations and purpose-driven collaborations at the game.
04 Feb 2025 3 min read
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