basketball Featured How the NBA Is Using Tech and Purpose to Drive Change The NBA is using tech, partnerships, and purpose-driven programs to create real change off the court, from health to sustainability.
basketball Beyond the Buzzer: Purpose-Driven Partnerships Making a Lasting Impact During March Madness March Madness fuels impactful partnerships, with Adidas empowering athletes, Aflac and TOGETHXR boosting women’s basketball, and Dove supporting Legacy Projects.
Live Sport Events Raptors Fan Day: A Slam Dunk for Fans of All Ages This past Saturday, I attended the inaugural Raptors Fan Day at Scotiabank Arena. As always, I looked for unique partnership activations and purpose-driven collaborations at the game.