The Snow League, is transforming winter sports with a professional circuit centered on snowboarding and freeskiing halfpipe events. We explore the league’s exciting potential to tell unique stories and highlight its commitment to gender equity.

Welcome to this edition of the Purposeful Partnerships Report, your weekly source for insights into purpose-driven collaborations within the sports industry. In this issue, we’ll explore the growth of esports, focusing on the upcoming Olympic Esports Games in 2025, and discuss why esports is well-positioned for brand sponsorships. Esports

The 17th edition of the Paralympic Games, which concluded last week in Paris, was a celebration of athletic excellence and inclusion. Held from August 28 to September 8, the Games featured a record 185 National Paralympic Committees, with athletes competing in 22 sports across 18 venues. A total of 549